R&R Partners Merger Expands Global Reach for Las Vegas Advocacy

R&R Partners, the Las Vegas-based marketing agency renowned for the “What happens here, stays here” campaign, is merging with Kansas City-based MMGY Global, enhancing their global footprint. The merger, finalized on September 30, allows both agencies to maintain their identities while combining resources to better serve clients, including the Las Vegas Convention and Visitors Authority (LVCVA).

CEO Michon Martin emphasized that this merger will support the tourism industry, vital for Nevada, particularly as international travel has declined recently. Marketing initiatives will focus on leveraging R&R’s established presence in various cities, including Washington, D.C., and Mexico City, allowing the firm to advocate more effectively for Las Vegas on an international stage while retaining its roots in local legislative affairs.