First Official Barbie Run to Take Place in Las Vegas in 2027

Las Vegas will soon be brighter and more colorful as it prepares to host the inaugural official Barbie Run in the United States on Saturday, March 13, 2027. This event, organized by Mattel and Tangram, will take place at Grand Prix Plaza, located near Harmon Avenue and Koval Lane, just east of the Las Vegas Strip.

The Barbie Run features a 5K run/walk designed for participants of all fitness levels, offering a festive atmosphere filled with life-size photo displays, wellness and beauty hubs, live entertainment, and various brand activations. Organizers aim to create a family-friendly celebration themed around Team Barbie, expecting thousands of participants, many of whom may wear bright pink costumes to embody the brand. Registration begins at $50 for adults and $30 for juniors aged 5 to 10, with exclusive merchandise and a VIP package available. Early registration has already commenced, and further event details will be provided as the date approaches.